Mieke de Ketelaere
Mieke De Ketelaere is Director Customer Intelligence at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. In her role, she has had a big focus on the 5 key industries (Telco, Finance, Retail, Media and Utilities) and digital intelligence. She is specialized in helping customers in defining the steps to take in order to achieve a higher form of maturity in customer experience and customer intimacy.
Marketingteams worden geconfronteerd met steeds meer data. Er zijn drie uitdagingen op het gebied van marketing analytics die hier direct mee te maken hebben.
Ik bezocht laatst het Accenture High Performance Marketing Conference 2012. Het thema van de bijeenkomst was "Creating Customer Value in a Cross Channel World". Daarbij wa [...]